We tell your story right.

First and foremost, Xclusiv Creatives Hub needs to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.

After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.

There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

• Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
• Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
• Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
• Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
• Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.

If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.

There is must to be gleaned from your Facebook marketing campaign. Xclusiv Creatives Hub will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to eBundu Lodge on a monthly basis.